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Industry Over Brand

If I asked you what was more important to you, the industry you are in or your own brand what would say?  What if I told you that all your competition closed it’s doors today and you were the only business left in your industry…what would you say then?  I think that most business owners would be giddy over this fact.  No competition means I can charge what I want, take as long as I want, choose the customers I want…right?  Maybe…for awhile…but really, you’d be wrong.

Let’s step back for a minute and take a look at this scenario.  If you are the only game in town do you think that you will meet the needs of your customers?  Maybe you are an optimist like me and you answered one day.  Ok one day, but you will struggle to scale and you will make mistakes.  Let’s say at best it takes you six months to achieve the goal of scaling to need.  Do you think the customers are going to wait on you?  Do you think your mistakes are going to be overlooked?  Here is what really will happen… You will make some money very quickly because you own the market and you can charge what you want.  You will start processes to grow to meet the demands and you will spend that money that you just made.  Meanwhile, all the clients and customers that you neglected have moved on to other options and other methods to meet the need that you once filled.  Wait, what just happened?  Your desire to be the only brand has just smothered your own industry.  See humans naturally adapt and those that couldn’t get your product found something else that they might have not other wise ever looked for or used.  With every need comes a solution and someone just solved the problem of you being the only brand in your industry without even being in your industry.

I think that without acknowledging your industry first and your brand second, you are taking from your craft.  You are stealing little bits and pieces as time goes by and you are slowly smothering a trade that is your livelihood.  I think it’s important to reach out and help those in your industry survive because without them, your odds of success are less.  I have a constant concern that my industry and my trade is slowly dying.  A skillset that my dad taught me and his dad taught him is slowly fading with me and I don’t want to see that happen.  My goal is to give exposure to my industry first and then work on my brand.  At the end of the day what is your brand worth without an industry to support it?

Family Name but Family Business?

Anderson Glass Smart Tint

The A.G. Market is coming soon!!!!

When watching HGTV’s Fixer Upper do you ever find yourself asking…”where can I get one of those?”  Now depending on what that “one of those” is, there are several places to look.  The Magnolia Market ( www.magnoliamarket.com ) online has most of what you see on the show.  Sometimes it’s Harp Design Co. ( www.harpdesignco.com ) that has that very incredible niche piece.  There will however be that moment during Season 3 when something special may catch your eye and you can’t find it at either location listed above.  Those items may be waiting for you at the A.G. Market (www.agmarketwaco.com).

During Season 3 Joanna Gaines had her favorite glass guy, Dustin Anderson of Anderson Glass, create some very special pieces for her clients.  As the season continues and those items are revealed on the show the A.G. Market will be making those items available for purchase on the website.  In addition to those items seen on Fixer Upper, there will be other items that Dustin and his wife, Rebekah, have designed and created together.  These items will be available for purchase anytime once the website goes live.  Be sure to check in regularly on the site for new updates, new products, and some limited numbered items.

Fixer Upper Shelves

Joanna posted a great photo of her custom designed shelving unit built and installed by Anderson Glass.  Her post hit 20K likes in less than 4 hours and has surpassed 30K likes.  Anderson Glass President, Dustin Anderson, said “It’s so much fun to work with Jo.  She has a clear vision of what she wants and she’s not afraid to say that she doesn’t love what she says.  It makes our job so much easier to have clear direction when fabricating custom pieces like this shelving unit.”  Look for more of the incredible work from Anderson Glass on Season 3 of Fixer Upper!

Joanna Gaines posted a great photo from the upcoming Season 3's Fixer Upper episode featuring an incredible shelving unit that Anderson Glass provided!

Joanna Gaines posted a great photo from the upcoming Season 3’s Fixer Upper episode featuring an incredible shelving unit that Anderson Glass provided!

Custom Frameless Shower Enclosure by Anderson Glass

This customer designed shower needed an incredible frameless shower enclosure to complete it.  The end result is incredible!

Epic Shower Pre-Glass

Custom Frameless Shower Enclosure installed by Anderson Glass

Custom Frameless Shower Enclosure installed by Anderson Glass

Fixer Upper Consult with Dustin Anderson

While season 3 filming is going on, our favorite HGTV stars depend on the expertise we provide.  While the designs are truly Chip and Joanna’s, the functionality and effectiveness are the responsibility of Anderson Glass.  There are consistently meetings like the one pictured that take place to determine what is the best fit for the Fixer Upper bathrooms.  We are working hard to ensure that what you see this fall is nothing but epic!

Chip and Joanna Gaines discussing the frameless shower design with Dustin Anderson for HGTV's Fixer Upper.

Chip and Joanna Gaines discussing the frameless shower design with Dustin Anderson for HGTV’s Fixer Upper.

McLane Stadium

We had the amazing opportunity to work at McLane Stadium this past fall helping the Baylor Nation get ready to open one of the most modern and efficient NCAA stadiums in the country.

McLane Stadium

McLane Stadium

McLane Stadium

Glass Backsplash – Andersonglasstexas.com

Custom Painted Glass Backsplash

Custom Painted Glass Backsplash

Custom painted glass backsplash in kitchen installed by Anderson Glass

Frameless Shower Door

Sometimes our amazing customers ask for some amazing designs!  So we make that happen!

Frameless Shower - Anderson Glass