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How to Make Antique Mirror DIY

Industry Over Brand

If I asked you what was more important to you, the industry you are in or your own brand what would say?  What if I told you that all your competition closed it’s doors today and you were the only business left in your industry…what would you say then?  I think that most business owners would be giddy over this fact.  No competition means I can charge what I want, take as long as I want, choose the customers I want…right?  Maybe…for awhile…but really, you’d be wrong.

Let’s step back for a minute and take a look at this scenario.  If you are the only game in town do you think that you will meet the needs of your customers?  Maybe you are an optimist like me and you answered one day.  Ok one day, but you will struggle to scale and you will make mistakes.  Let’s say at best it takes you six months to achieve the goal of scaling to need.  Do you think the customers are going to wait on you?  Do you think your mistakes are going to be overlooked?  Here is what really will happen… You will make some money very quickly because you own the market and you can charge what you want.  You will start processes to grow to meet the demands and you will spend that money that you just made.  Meanwhile, all the clients and customers that you neglected have moved on to other options and other methods to meet the need that you once filled.  Wait, what just happened?  Your desire to be the only brand has just smothered your own industry.  See humans naturally adapt and those that couldn’t get your product found something else that they might have not other wise ever looked for or used.  With every need comes a solution and someone just solved the problem of you being the only brand in your industry without even being in your industry.

I think that without acknowledging your industry first and your brand second, you are taking from your craft.  You are stealing little bits and pieces as time goes by and you are slowly smothering a trade that is your livelihood.  I think it’s important to reach out and help those in your industry survive because without them, your odds of success are less.  I have a constant concern that my industry and my trade is slowly dying.  A skillset that my dad taught me and his dad taught him is slowly fading with me and I don’t want to see that happen.  My goal is to give exposure to my industry first and then work on my brand.  At the end of the day what is your brand worth without an industry to support it?

Steel Shower production in Waco

The Story of How…

Family Name but Family Business?

Dustin Anderson / Inventor

Top 3 Questions about Fixer Upper – Dustin Anderson

While being Waco Famous is kind of a thing, the Fixer Upper effect hasn’t hit me like it has my friends & Artisans from the show like the amazing Clint Harp or the dynamic Jimmy Don Holmes. When people do find out that I am associated with the show I get hit with a lot of questions. Some questions are consistent and others are random and rare. For instance, I was once asked what Chip smells like? For most people that might be an awkward question but you have to remember that I’ve known Chip Gaines for over 10 years now and our bromance is strong…so I answered that question as honestly as I could. Chip smells like a combination of leather and sunshine. Yep, that’s what I said, leather and sunshine.

While the random questions are fun, I did want to share the top three questions I get about the show. These are not in a particular order…

– Does Chip act like that all the time? The answer to this question is always easy and is usually followed with a fun story that takes place when there are not cameras around. Chip is the same “character” that is portrayed on the show. He is energetic, he is funny, he is random and he is…well, he is Chip.

– How amazing is it to work with such a creative force as Joanna Gaines? This question is not as easy to answer as the previous question. Why do ask? (Did you ask why in your head? Good!). Imagine working with someone that has shaped the way people decorate their houses? Imagine working with someone that has made a word like shiplap a common term. Imagine being a creative person yourself and still being amazed at some of the things that pour from the mind of the person you are designing with. That is a lot to put into one simple answer. If I have to short answer this question I just say, “Jo is brilliant. She makes me think outside the box all the time and I love the ability to bring to life the designs she imagines.”

– Whats the best part of working with Magnolia? Again, not an easy answer but for the sake of having to write a book; there is something very special going on in Waco, TX. There is an amazing feeling that comes along with being a part of that. You can’t imagine the level of rad that comes with hearing you’ve been seen on tv in Germany & Italy. I love the relationship I have with Chip & Jo as well as the Magnolia family and the production crew. Everything about the Fixer Upper experience is amazing.